{"id":159,"date":"2024-01-16T18:57:00","date_gmt":"2024-01-16T18:57:00","guid":{"rendered":"https:\/\/x35.okvintagecamera.com\/WP\/?page_id=159"},"modified":"2024-05-19T16:32:40","modified_gmt":"2024-05-19T16:32:40","slug":"step-8-so-why-nobody-produces-new-and-good-cameras","status":"publish","type":"page","link":"https:\/\/x35project.com\/WP\/?page_id=159","title":{"rendered":"Step 8. So why nobody produces new and good cameras?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><br \/>\nI guess the main answer is simple: such a manufacturer would have to\u00a0compete with the millions of old cameras that people still have. It is\u00a0difficult to compete with something, what already exists, and at the\u00a0same time has almost zero cost. Yes, zero cost. It has already been\u00a0purchased from the manufacturer. They were made, sold, and the\u00a0money\u00a0changed hands.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today you can compete only with the cost of high-quality\u00a0repairs of old equipment. In other words: there are good old Leica and\u00a0Contax cameras. They are 70-90 years old. Some of them have\u00a0collectible value, and some of them don&#8217;t. But to use them for\u00a0practical shooting, these cameras need to be repaired. The price of\u00a0such work is several hundred dollars. So it turns out that the\u00a0production of a new camera should be such that the selling price is\u00a0comparable to the service price of a good old camera.<\/span><\/p>\n<p>And this is, currently, not really possible. Cameras have always been very complicated equipment and, above all, technologically complex. The titanium blades of the focal shutter are really high-tech. And also very expensive. The normal price of a mechanical shutter was possible only with millions copies of cameras. With a print run of ten thousand copies, the price of a high-quality focal plane shutter today will be at least 1.5k USD. A ready-made camera costs 2-3K USD is\u00a0waiting for an extremely limited implementation on the market.<\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Do we\u00a0remember that film photography is now just an art form? Art tools are\u00a0expensive. And it is expensive because art cannot be very mass. It\u2019s\u00a0the vicious circle! In the past, photography had utilitarian function\u00a0and hundreds of millions of consumers. And now the situation is\u00a0different. Not hundreds of millions of potential buyers of new\u00a0cameras, but maybe 10,000. Or 100,000. Or maybe a million?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">This will greatly depend on the price of the new camera. The\u00a0difference between 200 USD and 1600 USD is not just eight times. This\u00a0difference means that a photography student can afford a 200 USD\u00a0camera. The student will not buy a camera for 1600. He will find\u00a0something in the secondhand market. And the secondhand market is huge.\u00a0It has been created by hundreds of different manufacturers for a hundred years<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I guess the main answer is simple: such a manufacturer would have to\u00a0compete with the millions of old cameras that people still have. It is\u00a0difficult to compete with something, what already exists, and at the\u00a0same time has almost zero cost. Yes, zero cost. It has already been\u00a0purchased from the manufacturer. They were made, sold, and [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-159","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=\/wp\/v2\/pages\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159"}],"version-history":[{"count":2,"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=\/wp\/v2\/pages\/159\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=\/wp\/v2\/pages\/159\/revisions\/307"}],"wp:attachment":[{"href":"https:\/\/x35project.com\/WP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}